DANIEL w. FLETCHER

London Fashion Week Men's starts today. It's anchors the menswear industry and brings everyone together, but there are those that feel it needs a new lease of life. Maybe homegrown talent is the answer.

Online to offline friendships

Community is something I've spoken about before, but I feel it's so important to recognise online friendships and make the most out of them. So, along with Mat who you all know by now, I went to visit Magnus and India of Haarkon in Sheffield.

Light layers

If you feel like all you can wear in the summer is a t-shirt and shorts combination, think again. Take some time to befriend three cooling materials this season.

London in the sun

When the sun comes out to play, the city (and your outfit) completely changes. If summer finally delivers on its promise, I have two materials that I'll be relying on to keep me cool.

A timeless classic

Within menswear classic pieces are few and far between, but the polo shirt has been around for so long it is now embedded with menswear culture. I travelled to Barcelona in order to share with you my take on the Ralph Lauren polo shirt.

London's Calling

The days behind the desk planning amount to a day out in London. Using the Skagen Falster Smartwatch, I'm sharing with you some more insight into what goes on during my shoot days.

Self-restraint

My blog is a place of sharing, but sometimes this has been put on hold one too many times because everything wasn't quite perfect. I find blogging is a fine balance of planning and spontaneity, but recently I've just put the stoppers on creativity.

Grooming for guys

There's very few guys that can talk about grooming with confidence (spoiler: I'm not one of them). I'm wanting to learn more about what we can use for our hair and skin and that starts now.

Tuck-in

Details are paramount for myself. Where trousers break on my shoes, how loose a jacket hangs off my shoulders and more recently, the use of the tuck-in to complete my outfit.

Coffee table reads

First off, here’s a little bit of disclosure… I don’t even own a coffee table. But I feel ‘coffee table books’ sums up what type of book it is. Still with me? You know, the ones that look great in your room, undeniably pretentious and remain reserved for days where you have that spare hour away from your phone.

My Stuff #6

Days at home don’t have to be mundane. There are a number of little things we can enjoy from the comfort of our own space. As a work from home guy I’m inside an awful lot, so I’ve got a few things to help me tick over while I’m working or when having some down time in the evenings.

What success means to me

Is it possible that perhaps as a community we've lost our way a little? Algorithm tips, reminding people to turn on post notifications and guides to getting a bigger following all sounds like a rat race to me. It's time for a different perspective.

Rooftop

Airport attire has to be comfortable, but that doesn't mean it has to be boring. On the rooftop before check-out, I share my departures outfit which offers up some small styling differences to upgrade this on the surface normal look.